In this PPC and Ads news roundup, we cover the reason Google is discontinuing AdSense app on iOS and Android, Facebook pulling the curtain about the data used to target ads and LinkedIn’s upgrade to the Campaign Manager.

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

In this article, we’ll cover the following most recent PPC and Ads news:

  1. Google is deprecating the AdSense app for iOS and Android
  2. Facebook’s “Why Am I Seeing This” feature will give users more details on how and why they were targeted
  3. LinkedIn is adding three new objectives to their Campaign Manager

Let’s dig in.

Google is Sunsetting the AdSense App for iOS and Android

Google will be deprecating the AdSense app for iOS and Android in the upcoming months. And, by the end of 2019, the app will be completely removed from all app stores.

However, as the company discontinues the AdSense app, improvements will be rolling out to the AdSense mobile web interface. Why? So there can be a better mobile browser experience to switch over to when the app is no longer available, of course.

Google stated the decision to sunset the app was made after the company conducted a review of its mobile strategy. And, in a recent announcement, the company stated that “by investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

By the look of it, these improvements will be helpful to current mobile users and may even appeal to those accessing AdSense on desktop only.

This is all the available information we are privy to, at this point. However, more details are expected to be released in later months.

‘Why Am I Seeing This?’ Feature Is Getting a Revamp

Facebook introduced new details to the “Why am I seeing this?” feature. They will allow users to see the interests and categories used to target the ads; and, also, how was the ad targeting information collected. The tools links to options to hide ads from an advertiser or remove ad targeting data from their profiles.

In the past, the feature only highlighted one or two of the most relevant reasons – demographic info, for example.

The company is also updating Ad Preferences with two new sections – one will display the advertisers who have uploaded a list with the user’s information and another, that will list businesses that have uploaded and shared lists with the user’s information.

Why should you care? In short, in an effort to be more transparent regarding its advertising practices, the company had to pull back the curtain on many advertisers’ ad targeting strategies. The move means marketers need to be using legitimate resources to create data and create audience lists. 

LinkedIn Upgrades Campaign Manager

LinkedIn announced three new objectives as options in Campaign Manager: brand awareness, website conversions and job applicants

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Each objective aligns with a different pricing style. So, here is what the new objectives include:

  • Brand awareness – selecting this as a campaign objective will charge you by impressions (e.g. cost per thousand or CPM). This type of campaign will help advertisers get in front of a broader audience.
  • Website conversions – this tool has multiple layers. You can see how many people viewed your ad, how many clicked through and how many actually took action (conversion rate). By selecting this objective, you’ll be charged when someone clicks through to your landing page.
  •  Job applicants – LinkedIn Talent Solutions customers who are attempting to drive applications on LinkedIn or their own site, can now create ads using Campaign Manager.

These are just three of the most recent additions to the campaign objective options. However, if you want to learn more about objective-based advertising on LinkedIn, visit their help centre

Final Thoughts

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