What does the future hold for PPC?

In 2019, audiences and automation were just a couple trends PPC marketing experts expected to dominate. However, what will the most important PPC trends in 2020 be?

Our dear friends at SEJ asked 39 of the top PPC marketing experts this exact question and put all the answers in an ebook you simply must-read. 

So, without further ado, here are the top 10 PPC trends for 2020 you need to watch out for – from paid search through paid social to remarketing and beyond:

  1. Less Control: Automation, AI and Machine Learning
  2. Blurred Lines (nothing to do with Robin Thicke’s song): PPC & the Bigger Marketing Picture
  3. More & Better Audience Targeting
  4. Privacy, Tracking, First-Party Data & You
  5. PPC Strategy Becomes More Valuable
  6. Going Beyond Google & Facebook: Alternative Platforms to Watch
  7. A Focus on Brand Affinity, Awareness & Safety
  8. More SERP Competition + Search Stagnation = Rising CPCs
  9. CRO (Conversion Rate Optimisation) Is a Must Do
  10. The Year of the Technical PPC Marketer!

This just scratches the surface of the insights and predictions you will find in SEJ’s PPC Trends 2020 ebook. So, without any delay, download the free ebook and welcome to what’s next for PPC.

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