How have B2B brands established their digital foundations? 

MeritB2B – a top leading resource for B2B marketers – have released its Q1 2021 Marketing Trends Report and these are the findings – 

  • increase in the use of email, search and display
  • B2B marketers saw positive digital ROI
  • 66% of B2B marketers used email for customer acquisition pre-pandemic
  • 59% of B2B marketers utilised search for customer acquisition pre-pandemic
  • 52% of B2B marketers used direct mail for customer acquisition pre-pandemic 
  • 80% of B2B marketers utilised email for client retention pre-pandemic
  • since January 2020, 78% of B2B marketers saw an increase in email click-through rates 
  • 40% of B2B marketers plan to restore their regular marketing spend in early 2022 with 25% planning to do so in Q2 2021

You can find more details by downloading the Q1 2021 Marketing Trends Report.

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