We’ve noticed something very interesting at the beginning of this month.

People using Facebook’s Pages App stated there’s new functionality available – marketing emails.

We’d like to emphasise on two important things –

1) any emails sent via Pages app will be delivered via the email address associated with your account – for example, “mybusiness.mailbyfb.com”; and
2) you mustn’t use the email addresses users have listed in their profiles.

We must admit, it seems like quite the strange addition. As much as it replicates (to an extent) CRM systems, it doesn’t seem to add any value other than acting as a facilitator. Would there be any detailed reporting? Will users have the ability to personalise the emails? What about segmentation? 

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