New to SEO? Want to see results fast? Looking for easy-to-understand SEO tips you can put into practice NOW? Voila!
We’ve put together these 30 SEO tips for beginners giving you everything you need to get you started.
In this article we’ll cover the SEO tips for beginners in the following areas:
- Content Writing
I. Keywording Tips
1) Keyword your images. After all, when people search for images, they use keywords! Make sure these are accurate and relevant, though.
2) Start with low-competition keywords. Instead of fighting tooth and nail for the most common, high-competition keywords and getting nowhere, focus on scooping up all those people that use a slightly different phrase!
3) When it comes to text, focus on incorporating long-tail keywords. These are often better and more precise to your industry than those that are just a word or two long. They also feel more natural when you work them into your copy.
4) Use emojis. These show up in search results, and since people increasingly use emojis as search terms from their phones, incorporating relevant ones can be really handy. Make them relevant, though, as you would with any keyword. A burger restaurant using a burger emoji makes much sense; an accountancy firm putting random tango dancer emojis everywhere does not.
5) If you’re a local business, make that clear. Including geo-specific keywords (like your city or region) or other phrases that reflect the area helps to make sure you only get local traffic – as in, potential customers.
II. Copywriting Tips
6) Don’t ‘Write for SEO’. Make sure your text flows and sounds natural for human readers, rather than awkwardly stuffing it with keywords!
7) Check your spelling and grammar. Mistakes make people lose faith in your content and leave quicker.
8) Use a conversational tone. This helps you rank higher in voice search queries.
9) Avoid duplicating content on your site. Ditto copying any content in full from other sites. Google hates this!
10) Publish new, unique content regularly. It keeps up your site’s fresh factor.
11) Replace your Twitter URL with Twitter cards. This highlights engagement stats, which is good for SEO.
12) Don’t use multiple H1 tags on one page. Search engines use the words contained in headings to figure out what the most important keywords on the page are.
III. Under-the-Hood Tips
13) Use web analytics. You should track what brings people to your site, where they click and where they exit.
14) Write meta descriptions for every page. These should be short and give a clear idea of what readers can expect on that page.
15) Have a widget cull. If you’re using WordPress, get rid of non-essential widgets in your sidebar. These can slow down your load times, which makes people more likely to leave straight away.
16) Use Alt-Text for images. That way, you can give search engines even more info about what the page is about.
17) Update your sitemap whenever you add a new page. This helps search engines find their way around your page more easily.
18) Add a search function to your website. This keeps people on the page, lowering your bounce rate, and also helps drive traffic through your site.
19) Check how your site looks on mobile. If it’s too busy or contains a lot of images and buttons it might not load or display well, which is bad news for bounce rates and rankings.
20) Make a Google My Business page. If you’re a local business, you really need to set one of these up. They’re mobile-first pages that display all your key info and they make it much easier for people to find you when they’re searching on their phones!
IV. URL Tips
21) Don’t use hashtags in URLs. Search engines can’t cope with them.
22) Edit your blog post URLs. It’s best if these are just a few words long (joined with dashes) and reflect what the post is about. For example: emailout.com/seo-tips-for-beginners
23) Choose your domain carefully. If you haven’t created your website yet, consider including your main keyword in the domain name.
24) Don’t use capital letters in your URLs. This can confuse search engines.
25) Make sure every page has a unique URL. Otherwise, Google may tag this as duplicate content.
V. Backlinking Tips
26) Link to other relevant websites from your copy or blog posts. This shows search engines that your content is valuable and helps them to track traffic. Plus, it encourages people to link back to you, too.
27) Choose your backlinks carefully. Look out for ways to get backlinks to your site, but make sure they’re from reputable websites. If they look like paid links, Google drags you down.
28) Include plenty of internal links. These help build up the authority of the linked-to page on your site.
29) Create Yelp and Google+ pages. Link these back to your website.
30) Aim for Facebook shares. And then comments, and then likes – in that order – to push up your search engine ranking.
… and finally, as great as it is to be top of Google, don’t neglect your email list. Focussing on email marketing means you’re dealing with loyal customers that really love what you do. Plus, it’s a great way to drive traffic to your site!