It’s that time of year where we should take a look at what lies ahead for SEO in 2020. What strategies and tactics will work? What will help businesses dominate the SERPs and earn more revenue?
Our friends at SEJ asked 58 of today’s top SEO professionals and here are the top 10 SEO trends for 2020:
- BERT and user-focused optimisation
- Hight-quality optimised content
- E-A-T (Expertise, Authoritativeness and Trustworthiness) and your unfair advantage
- UX (user experience) and technical SEO
- Mobile SEO
- Structured data
- Entity and knowledge graph optimisation
- Link building and brand building
- Focus on visibility, not just blue links
These only scratch the surface. For more SEO trends for 2020, as well as insights, download SEJ’s SEO Trends 2020 free e-book.