In this social media news roundup, we cover the major 10-hour outage of three of the most used social media platforms, Instagram’s new ad option in Explore and how does LinkedIn’s news feed work, exactly?

“Social media puts the ‘public’ into PR and the ‘market’ into marketing.” – Chris Brogan

In this article, we’ll cover the following most recent social media news:

  1. Down & Out – Instagram, Facebook and WhatsApp suffered a crippling 10-hour outage
  2. Facebook squeezes money from Instagram by adding ads to Explore
  3. LinkedIn sheds some light on how their news feed algorithm works

Let’s dig in.

The Internet Broke: Major Social Media Platforms Go ‘Dark’ 

A month after a Google Cloud outage knocked out YouTube, Snapchat and Gmail, people reported widespread problems with Facebook, Instagram and WhatsApp.

Ah, and what do you think people did once they realised they couldn’t refresh or post on Instagram? Or ‘Like’ a photo on Facebook? They tweeted.

At the same time, on Twitter, users had trouble receiving direct messages and TweetDeck went down, too. But hey, users were still able to post tweets.

Down Detector’s outage map showed problems with Facebook across the country and a large part of Europe. The same goes for Instagram and WhatsApp, which also showed reported outages in Russia, Japan and India. Find out more about the outage here.

If you ask me, Mark Zuckerberg was bored and shut down the social networks just so he could be a trending topic on Twitter.

Instagram Ads in Explore

On a brighter note, Instagram announced that they’ll be introducing ads in the Explore tab (the little magnifying glass – for those unaware). The company said it’ll be rolling out the ads ‘slowly and thoughtfully’ over the coming months.

Why should you care? Instagram’s advertising business is growing faster than Facebook and the social network is experiencing more user engagement growth that its parent platform, too. No wonder the company is trying to take advantage of that growth by finding new ways to integrate ad revenue.

In the initial rollout, Instagram will only show ads to users after they’ve engaged with Explore content. Ads will be eligible to show to users once they have tapped on a photo or video with Explore.

LinkedIn Lifts The Hood On Its News Feed Algorithm

Over the past 12 to 18 months, the professional network has made a number of changes to its ranking algorithm in order to surface more niche conversations.

The Senior Director of Product Management – Pete Davies – shared insight on said changes explaining the company’s aim to create more engagement for users.

How? By moving away from ranking trending content. Instead, it’ll put more weight on niche-specific professional conversations.

Why should you care? The network offers B2B marketers opportunities for engaging with their audiences beyond advertising efforts, helping create authentic, organic conversations with potential leads. However, in order to do so – effectively – marketers and their sales teams need to understand how LinkedIn’s news feed algorithm works. Once they do, they’ll have key insights on how to utilise and take full advantage of the platform in the best possible way.

Final Thoughts

Do you have any suggestions or ideas what social media news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

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