Facebook is considering hiding total like counts on posts as well as giving brands an opportunity to expand their exposure with Stories From Pages, Twitter temporarily disabled SMS tweeting due to vulnerabilities and LinkedIn auto-generates alt-text for images you share with your posts.

“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable. ” – Ardath Albee

In this article, we’ll cover the following most recent social media news:

  1. Facebook might follow Instagram in removing like counts on posts, but currently – they are just testing
  2. Brands are gaining more opportunities to expand exposure on Facebook with ‘Stories from Pages’
  3. Sending tweets via SMS was turned off due to a vulnerability (right after Jack Dorsey’s account was hacked)
  4. LinkedIn auto-generates alt-text for images you share with your posts

Let’s dig in.

Facebook May Soon Hide Like Counts On Posts

First Instagram, now Facebook as well?

Amid testing of hidden like counts on Instagram, Facebook is now also considering the same in its main app. The first to spot the test was reverse engineering expert Jane Manchun Wong. 

The post ‘Like’ listing doesn’t show the full count but simply an indicator of Reactions to the post and “…and others” summary, as opposed to a full Like listing. Here is a comparison of the current and test like listing:Social Media News: Facebook Hides Total Like Counts On Posts | EmailOut.com - free email marketing software When questioned about Wong’s discovery by TechCrunch, Facebook did indeed confirm that it’s considering hiding total post like counts. The idea of removing Like counts on Instagram was related to the company’s broader focus on user wellbeing. As Instagram’s chief Adam Mosseri explained: “We don’t want Instagram to be such a competition. We want it to be a place where people spend more of their energy connecting with the people that they love and the things that they care about.

The removal of the public like counts, according to Mosseri, could reduce social comparison and its associated negative impacts. The expansion of the program to Facebook would be a major step. With 2.4 billion active users, Facebook is the largest social media platform in the world, by a significant margin. And, whilst users have most definitely made their opinions know about Like counts removals on Instagram, Facebook is going to hear a lot more about the same if it is extended to the main app. Is it worth the effort? Will the benefits be worth the blowback that Facebook will undoubtedly receive as a result? It seems that’s what the company’s weighing up now, but it appears they are close to an expanded trial. 

Facebook Expands Opportunities For Brand Exposure with Stories From Pages

Facebook Stories may not have taken off the way Stories have on Instagram, but they are slowly gaining momentum. Now at 500 million daily users (across Facebook and Messenger), up from 300 million last year, Facebook remains confident that Stories are the future of social sharing. And as such, the platform continues to test out new ways to promote Facebook Stories and boost interest in the option. The new test was spotted by social media expert Matt Navarra within the new in-Feed panel. 

This could provide expanded promotional opportunity. Already at the top of feed placement, FB Stories makes it a great potential option for getting in front of users. However, a specific listing of Page Stories amplifies that even further.

If you’ve been considering FB Stories for your promotions, or even cross-posting your Insta Stories, this may be another prompt to get you moving in that direction. Which, no doubt, is Facebook’s aim here. 

Vulnerabilities Caused Twitter To Disable SMS Tweeting

The little birdy temporarily disabled the ability to sends tweets via SMS text this month due to a vulnerability that ”needed to be addressed by mobile carriers and our reliance on having a linked phone number for two-factor authentication.

It’s perhaps no coincidence that this change came only days after Twitter’s CEO Jack Dorsey has his account compromised, which lead to hackers sending vulgar tweets using the Tweet via SMS method.

When tweeting via SMS is enabled, hackers could send tweets through another account without even having to be logged into it. They just need to gain control of the phone number linked to the account. Sending tweets via SMS is less important now than it was in the early days of Twitter when smartphones weren’t as ubiquitous as they are today. However, the feature still exists and Twitter realises that some markets are more dependent on it than others.

LinkedIn Adds Auto-Generated Alt-Text Tags To Images

Back in February, LinkedIn quietly added a manual alt-text tagging option for uploaded images. This helped improve the platform functionality for vision-impaired users whilst also, potentially, giving LinkedIn another element to use for related search and discovery options.Social Media News: LinkedIn Adds Auto-Generated Alt-Text To Images | EmailOut.com - free email marketing software Adding the above feature brought the professional network into line with other social media platforms. And now, the platform has expanded its alt-text capacity with a new automatic alt-text generation process spotted by Matt Navarra.

This new capability is important not only from an accessibility perspective – and ensuring everyone within your audience can get the most out of your updates – but also, in respect to search capacity. Now, whether you added alt-text or not, the platform will auto-generated it for you; giving the platform itself more data points to refer to when displaying relevant content.

How accurate those auto-captions are and how exactly LinkedIn is looking to use that data are both significant factors. But, it would make sense for the platform to use the alt-text field as an extra qualifier for search matches where possible. Therefore, make sure you review all relevant content – including image alt-text – before posting.

Final Thoughts

Do you have any suggestions or ideas what social media news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

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Adi Angelova

Author Adi Angelova

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