Facebook debuts several new features for video creators and publishers, Instagram is working on a new tool which replicates TikTok’s key features and Twitter allowing users to hide replies in order to ‘tame’ toxic discussions.

“The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.” – David Amerland

In this article, we’ll cover the following most recent social media news:

  1. Facebook adds new video publishing tools
  2. Instagram’s ‘Clips’ clones TikTok’s video editor
  3. Users can now ‘hide replies’ on Twitter

Let’s dig in.

Facebook’s New Tools For Video Creators and Publishers

Facebook announced a range of new video features and tools at the International Broadcasting Convention (IBC). The new updates relate to Facebook Live, Watch Parties and Creator Studio. Here is an overview of the new elements:

  • Facebook Live. The company is adding a range of new features including Live rehearsals; replay trimming; simulcast via the Live API and extended duration (up to 8 hours when broadcasting via the API).
  • Watch Party. Facebook is adding features like scheduling, replays, branded content (meaning Pages can tag business partners) and new metrics – ‘minute viewed’ and unique 60s viewers. Minute viewed shows the total amount of watch time accrued. Uniques 60s viewers show the total number of unique users that watched at least 60 seconds.
  • Creator Studio. Users will get a new visualisation in ‘Loyalty Insights’ which will show them which of your videos are driving returning viewers. In addition to this, there would also be a new Distribution metrics; and, 13 new languages for auto-captioning as well as the ability to publish and schedule content for Instagram Feed and IGTV.

According to Facebook, the new features were built based on feedback from Facebook’s community of video creators and publishers.

It seems that in its attempts to compete with YouTube and other top video platforms, Facebook continues to pump resources into its video offerings.

Is Instagram ‘Clips’ a replica of TikTok?

Have you noticed that with every new social media trend these days, one thing happens pretty much instantaneously? Replication.

Any time you see a new tool, a new app or a new trending functionality, you can bet your bottom dollar that other platforms will seek to copy it. On one hand, they do it to maximise their own potential. On another, to limit the impact of the competition. 

Evidently, the above theory works, at least to some extent. Reverse engineering expert Jane Manchun Wong found out that Instagram is once again cloning competitors’ features. This time, in the firing line, is none other than the steadily rising social media video app TikTok.

Just as it did with Snapchat’s Stories; AR masks; YouTube (remember IGTV?); Houseparty; Squad and a range of other apps and functionalities, the Facebook-owned social media platform Instagram, is looking to add in yet another similar function. This is in an attempt to fend off competition and keep its 2.7 billion active users (across all apps) from ‘abandoning ship’; and, going with new shiny offerings. 

In her post, Wong explains Instagram is working on a new tool called Clips which is “inspired” by TikTok and “just like TikTok, ‘Clips’ allows users to record segments of video into a single video Story. Just like TikTok, users can overlay music on clips; and, just like TikTok, users can adjust the speed and timer of each video clips.

It may seem a little cheap, a little tacking even to so blatantly copy your competition. However, it clearly works. Snapchat’s growth stagnated since Insta stole Stories and Houseparty was sold to Epic. You may not like how Facebook goes about squeezing out smaller challengers, but – again – it works for them.

Tame Toxic Discussion With Twitter’s ‘Hide Replies’ Feature

Twitter announced they are going to give people more control over the conversations they start with a new feature that will let them hide replies.

The company’s been testing the feature in Canada and is now rolling it out in the US and Japan, as well. The move is considered a part of a coordinated effort the tech giant is making to prevent the spread of hate and malice online.

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While the company is making the line between free speech and civil discussions, this new feature could still prove controversial. Even though people can theoretically see hidden replies, it allows them to tailor online debates, hiding opposing viewpoints or corrections to misinformation.

Ultimately, the success of this feature will depend on how people use it; but, it could mean friendlier – and more filtered – conversations.

Final Thoughts

Do you have any suggestions or ideas what social media news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

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Adi Angelova

Author Adi Angelova

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