Most subscribers are self-serving and opt-out after getting a freebie.
According to a recent study, it seems that consumers are getting tired of marketing emails. The stats point out that 66.9% have a ‘junk’ email address (inbox) which they use separately from their main email.
Furthermore, 72.9% will give their email address for a free resource and then immediately unsubscribe once they get what they want.
Out of the 1,001 consumers who participate in the survey, 46.8% read 25 per cent or less of the newsletters they sign up for and 25.8% read roughly 50 per cent. According to the survey’s data, only 15% read 75 per cent of the newsletters they receive and a mere 7.3% read all of them; 5.1% never read email newsletters at all. Yet, they sign up – 85.5% – because they want those freebies: ebooks, PDFs and/or webinars.
Additionally, 69.7% sign up because they like the content they see on a website and want to hear more in a newsletter. 38% of the participants in the study state they are willing to give their email address because they hope to keep up with a blog and 12% will do so after a pop-up asks them to.
The data from the survey also points out that 63.5% signup from one to ten newsletters and 23.6% from eleven to twenty. Whilst, 6.5% sign up for twenty-one to fifty and 4% to more than fifty-one newsletters. Only 2.4% subscribe to none at all.
The survey also reveals that consumers are still concerned about privacy. For example, 73.1% hesitate to supply personal information online because they don’t want to be contacted by salespeople; 67% are worried about the company will sell their data; and, 57% fear hackers will get their hands on their personal data.