“Great companies are built on great products.” – Elon Musk
Launching a new product? You only get one chance to make that vital first impression. Certainly, no pressure, huh?
Even the biggest companies in the world get this very wrong, sometimes. Remember Google Glass? It sounds scary, but really it’s good news for you. An amazing and successful product launch isn’t about how much money you throw at it. It’s all about five crucial steps.
5 Steps to a Wildly Successful Product Launch
Launching a new product? No idea where to start? In this video, we’ll show you the five steps to a successful product launch. Enjoy!
Step One: Development
Obviously, you need a great product. You also need to be sure it’s ready before you think about going live. Unclear about what or whose problem it solves? Worried it won’t live up to the hype? Lock this down before you move on!
Step Two: Planning
You’ve nailed your product, you know exactly who to target, and how. Great! Now you can build your product launch A-Team. Everyone should be clear on their role, tasks, and deadlines. A project management app is a big help. Plan well ahead, and make sure you can cope if things take off. What happens if you get half a million orders in week one?
Step Three: Pre-launch
This is when you get all your ducks in a row. Build your email list, create content, write marketing emails, press releases and posts – everything you need for the hours and days after the product launch. Start building hype with teaser videos, countdown timers, and ‘coming soon’ posts, too.
Step Four: The Big Reveal
Timing is critical! Your product launch should feel like an event. You want a short, intense burst of marketing. Make an entrance!
And lastly –
Step Five: Aftermath
The job’s not over yet! Right after the first push, break it down. What worked? What didn’t? Which messages didn’t land? The faster you spot problems, the faster you adapt and fix them. The plan is to reel back the customers who are slipping away before it’s too late.
With these five steps for a successful product launch, you’re on the right track for a knockout launch. For more marketing tips, check out www.EmailOut.com/blog. Ah, don’t forget to check out our perfect product launch guide, too.