Lt? P? In? Ph? La? Oo? In2? Sr? P3? Ss? Ip? Dm? Ck? L? Sq? Sj? Nr? Pl? Sb?
“How to write a good email? 1. Write your email copy. 2. Delete most of it. 3. Send.” – Dan Munz
Trust me I’m not having a seizure! All the abbreviation are periodic elements. More specifically, email marketing periodic table elements.
Tell me, do you know how to –
- correctly use email to build relationships based on trust?
- send technically sound emails that end up exactly where they belong: the Inbox?
- tackle email deliverability and optimisation?
Given all the different ways recipients might experience email campaigns (i.e. different email clients, ISPs, on mobile or desktop, etc.), email is one of the most reliable but complex marketing channels brands used to “talk” to (and with) their target audience.
From weekly newsletter copy and personalised promotions to significant account updates, brands need to trust their emails will reach the inbox and that they have optimised each campaign to get maximum results. This is where MarTech’s updated Email Marketing Periodic Table comes into play.
Each element in the Table signifies a factor brands/marketers must take into account if they want to have a successful – and profitable – email marketing program.
The elements are organised into 4 groups –
a) Optimisation Toxins
b) Deliverability Toxins
4) Traps (Deliverability)
Subsequently, the elements in each group are “bound together” based on their relationship to one another creating 8 categories: Experimental, Audience, Content, Compliance, Infrastructure, Trust, Toxins and Traps.
Email marketing is an art but also a science. By downloading MarTech’s Email Marketing Periodic Table report, you will be able to make sure your emails will reach your audiences’ inbox, optimise campaigns to reach maximum engagement and how to avoid spam filters.
Do you have any suggestions or ideas about which email industry news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye (or two) out so you don’t have to – and all for FREE, of course.
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