Did you know 57% of businesses consider their current eCommerce platform will not be ‘fit for purpose’ in 12 month’s time?

According to research by Wunderman Thompson Commerce, the ongoing COVID-19 pandemic has put more pressure on eCommerce platforms than ever before. Why? Because online purchasing is skyrocketing, especially during lockdown, and this increased activity is raising big concerns for a lot of UK businesses regarding their digital infrastructure.

Take a look at some key findings – 

a) 64% of Heads of IT and Chief Information Officers (CIOs) believe their eCommerce platform will need an upgrade within the next 12 months;

b) nearly 84% of participants in the survey state the most important factors when upgrading their platform are future-proof capability and the ease with which it can be integrated (for example, with marketplaces);

c) 91% of respondents state that easy customisation is extremely important when it comes to upgrading their eCommerce platform;

d) 64% of large businesses believe developing a more bespoke solution will best advance their eCommerce plans;

e) 40% of respondents state the biggest challenger when it comes to advancing their eCommerce plans is the dependency on other parts of the business; and

f) business’s timeframe for implementing eCommerce upgrades and other digital transformation technologies averages at over 7 months.

For more in-depth insights into the future of eCommerce platforms, download the report here.

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