Marketers advertising on social media platforms are already familiar with the carousel ad format. Especially on Facebook and Instagram where it’s been at their disposal for quite some time.

Well, Twitter has finally decided to catch up with the rest and introduce a new addition to its ad formats – carousel ads. With the global launch on November 11, 2020, marketers can now use between 2 to 6 images (or videos) to promote their product/service in one ad

The goal of carousel ads is to offer businesses the opportunity to reach their goals and engage their potential customers in a more effective, interactive and appealing way. The carousel ad format will include – 

  • an edge-to-edge design
  • third-party measurement reporting
  • accessibility support
  • new reporting features like swipes
  • single-destination links – advertisers can link to either one website or app destination

Image Carousels will support 1.91:1 and 1:1 image assets; with Video Carousel supporting MP4 or MOV files with 1:1 or 16:9 aspect ratios and max 140 secs. Advertisers need to keep in mind that combining aspect ratios within the same Carousel is not possible.

During the testing stage, Twitter stated website carousel ads witnessed, on average, a 15% increase in click-through rate (CTR)

Further details about Twitter Carousel Ads can be found here.

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