Is Twitter adding a Stories feature?
Twitter has acquired Chroma Labs, the company behind the Chroma Stories app – a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites.
Excited for the talented group @Chroma_Labs to join @TwitterDesign. Their expertise in creative tools that help people connect and share completely align with our work to serve the public conversation. Let’s go! 📣🙌 https://t.co/eWRi14bIzO
— Dantley (@dantley) February 18, 2020
Stories content was a big draw for younger users. However, that’s no longer the case. In other words, Stories have achieved broad appeal across platforms like Instagram, Facebook and even YouTube, and become a key advertising unit.
Twitter was the one major social platform that lacked any similar storytelling feature; however, that is likely to change now that the company has added the Chroma Labs team to its product group. Or, at the very least, users might be getting more creative tools for posting content. Either way, marketers could certainly reap the benefits of having new creative features to liven up their Twitter content.