New Twitter business profile?

In February, at its Analyst Day broadcast, Twitter announced its plans for future growth and product strategies.

During the overview, the Twitter team (Jack Dorsey included) shared the first hints of the upcoming business profiles. Which, if launched, will include additional business information and dedicated features.

I’m glad to report, the company seems to have moved to the next stage of its business profile tools development. They are distributing a survey to selected users seeking their feedback on various potential business profile dedicated features.

The new Twitter business profiles – with a customizable module – will include (judging by the current proposed form) several new elements-

  • verification by default
  • a business category
  • new panel for business info (i.e. about, location, hours of operation, etc.)
  • new business profile badge to signify it is an official and  recognised business presence

Twitter is also working on an “automated account” badge to signify bot profiles – 

Digital Marketing News: Twitter, Google And Ecommerce Report | EmailOut.com

This new dedicated badge aims to help users better understand who and what they are engaging with and, of course, possibly reducing the impact of bot activity.

To make sure it will deliver the best experience for both users and business profile admins, Twitter has included in its survey a range of features for a possible display to be rated based on helpfulness – 

Digital Marketing News: Twitter, Google And Ecommerce Report | EmailOut.com

To those of us who have been wondering how those features might look like in a business profile, Twitter has it covered – 

Digital Marketing News: Twitter, Google And Ecommerce Report | EmailOut.com

Currently, the social network has not yet made a decision on anything. Yet, I must admit, it’s quite interesting to see the various potential features they have in mind and how they’ll look on business profiles.

There is no certain release date set but it does seem like we are getting close to the launch of new Twitter business profiles.

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