Do you know what to expect from the holiday season this year?

Considering what’s been happening around the world with the COVID-19 pandemic, marketers have probably begun wondering what to expect from the coming holiday season. Well, thanks to the ongoing mayhem surrounding the pandemic, American customers are turning into quite the devoted ecommerce buyers, says a study by Criteo.

Of over 1,300 U.S. customers who participated in the global survey, 88% are planning to continue shopping for gifts online and having them delivered directly to the recipients. Additionally, 64% of the participants state they miss visiting a store physically, with 65% saying they will be comfortable visiting malls and shopping centres by October (if they are open, of course).

Criteo also found, in its tracking data from 14,000 retailers, that online retail sales have jumped 30% in the Americas and 17% worldwide in the period 15 to 28 June – compared to 2 to 14 February. 

The industry that was hit the hardest amidst the ongoing pandemic has been travel and looking at the state of the world now, it seems unlikely for things to change during the holiday season. If you are interested in finding out more about what to expect during the holiday season, you can download Criteo’s survey here.

With so many people planning to do their holiday shopping online, email marketers should capitalise on the opportunity.

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