Back in 2014, when Facebook bought WhatsApp for the whopping $19 billion, the company’s idea was to follow its traditional monetisation strategy and include ads into certain features to generate notable income from WhatsApp users.
However, that strategy hasn’t worked out and in early 2020, Facebook announced they are abandoning plans of inserting ads into WhatsApp.
Nonetheless, Facebook has not given up. They just changed strategy. On October 22, WhatsApp announced their new approach which will focus on expanding the messaging platform’s in-app shopping opportunities and offer brands new tools for handling their communications. But, if you want to use some of the advanced functions, it’ll cost you.
Furthermore, WhatsApp is also planning on a new option that will allow businesses to use Facebook’s hosting services to handle their WhatsApp messages. According to WhatsApp, “providing this option will make it easier for small and medium-sized businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive – wherever their employees are.”