Why Twitter acquired Revenue and what exactly is ‘Revenue’?

In its goal of making Twitter a place where publishers can grow and better connect with audiences, the company announced its acquisition of newsletter publishing and monetisation company Revenue – a competitor to services like MailChimp, Sendgrid and Campaign Monitor. 

The future acquisition will help Twitter create a better place for writers and accelerate their work on helping audiences stay informed about their interests while also giving various writers, content curators and publishers a way to monetise said audiences. Simply put, Twitter knows its place and understands its role as one that helps publishers create and share content as well as grow an audience. Yet, an integration with a newsletter management service presents a perfect opportunity for Twitter to extend that support in a useful manner.

Twitter’s goal isto make it easy for them [publishers, writers] to connect with their subscribers, while also helping readers better discover writers and their content. We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favourite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.

The social media also announced that Revenue’s Pro features will be free for all accounts and paid newsletter fee will be reduced to 5%

All sounds fine and dandy, what with Twitter expanding its revenue stream beyond advertising and helping publishers grow their audience as well as making money. Yet, doesn’t it seem like the little birdy is stepping on ESP’s toes?

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